Everand
From Zero to a Profitable, High-Performing Ad Engine
The Impact at a Glance
💰Profitable in Under a Year
🚀Drove highest efficiency at scale
📈Highest CTR & ROAS to Date
The Challenge
Everand had struggled for years to get traction on paid social. Multiple agencies had tried—and failed—to build a scalable, profitable Meta strategy. They needed a structured, creative-led approach that could drive results fast without wasting spend.
The Solution
Together with a small team we built Everand’s paid social foundation from the ground up, implementing a data-driven creative strategy designed for rapid testing, efficient scaling, and long-term profitability. By leveraging high-impact creative and rigorous testing, I developed a system that consistently beats performance goals, maximizes engagement, and ensures sustainable growth. My approach combines weekly creative iterations, influencer-driven UGC, and strategic data analysis, allowing us to uncover winning ads faster and scale them effectively. With a diverse mix of ad creative and messaging, Everand’s campaigns stay fresh, engaging, and optimized for maximum ROI.
The Result
After years of failed agency attempts, Everand’s Meta account is now a high-performing, scalable machine. The creative strategy I built allowed them to hit profitability well under a year—a massive turnaround from past struggles.
💰 Creative That Maximizes Spend in Record Time
Winning ads quickly scaled, with creative consistently maxing out available spend—something that had never been achieved before.
🏆 National Brand Recognition & Performance Wins
The creative diversity and iterative approach didn’t just drive conversions—it cemented Everand as a recognizable brand in the market.
🔍 Data-Driven, Always-On Optimization
With weekly learnings, rapid iterations, and a deep focus on data-driven insights, the account is stronger than ever, consistently launching new winners that perform for months.
Linda Chen,
Director of Performance Marketing
"Sarah is the rare combination of a designer with a marketing eye. For Everand, she’s been able to drive creative solutions for performance marketing goals, using a combination of data and strategic thinking to tap into trends and marketing moments. She’s helped us grow our program significantly since starting and continues to build on successful tactics that allows the team to continue to scale."