Maximus Tribe
Revitalized Maximus’ paid social and creative strategy after months of inactivity, rebuilding brand trust, structure, and scalable growth.
The Impact at a Glance
📈 Relaunched paid social on major ad platforms after months of inactivity
🎯 Expanded audience with 60% female share in weight loss campaigns
💊 Opened new revenue streams by breaking into peptides market
The Challenge
When I joined, Maximus had been completely dark on Meta. There was no clear testing framework, no brand consistency, and little to no recognition in the market. The targeting was narrow (all men), while leadership wanted to expand into weight loss, peptides, and a broader, gender-neutral audience. The creative department lacked structure, strategy, and oversight.
The Solution
-
Develop brand-safe creative that successfully relaunched Maximus on Meta.
-
Redefine the brand’s visual identity and messaging, moving away from “all-male” positioning into a gender-neutral look and feel.
-
Partner with team to redesign the homepage for stronger brand alignment.
-
Build and implemented a structured creative testing process, ensuring insights were captured and scaled.
-
Pioneer expansion into the peptides category and reintroduced weight loss offerings, effectively reaching new audiences.
The Result
📈 Restored a Core Revenue Channel
After months of inactivity, I relaunched paid social platforms with compliant, brand-safe creative. This reactivation brought back a critical revenue stream, unlocking scalable growth and setting the foundation for sustained performance.
🎯 Expanded Into New Audiences & Categories
Weight loss campaigns successfully brought in 60% women while peptides became a revived revenue stream. Expanding both the audience base and product categories increased market share and diversified revenue sources.
🖥️ Strengthened Brand Recognition
By redesigning the homepage and rebranding toward a gender-neutral identity, Maximus improved user trust, increased relevance across demographics, and enhanced the customer experience.
🚀 Built a Scalable Creative System
Implemented structured testing and data-driven iteration, creating a repeatable process for discovering winning ads. This system allowed the team to scale profitably and sustain results beyond my tenure.
👥 Enabled Team Growth
By stabilizing the creative department and implementing efficient systems, Maximus was able to confidently bring in full-time hires to carry momentum forward.