Ivy City Co.
Lowering CAC & Driving Record Sales with High-Performing Creative
The Impact at a Glance
🙌 Record-breaking brand performance milestones
🎯 Account wide CAC reduction
💰 ROAS of 3+ on key launches
The Challenge
When I stepped in, the brand’s Meta account was struggling to scale efficiently. Testing was inconsistent (or nonexistent), CAC had skyrocketed on ads, and past attempts to stabilize the account had failed. They needed a structured, data-driven creative strategy to turn things around—fast.
The Solution
I streamlined their testing framework, introducing weekly insights, rapid iterations, and a structured creative pipeline that ensured new ads were optimized for performance. Here’s what I focused on:
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Aggressive ad testing to uncover scalable winners
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Quick iterations on high-performers for sustained results
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Consistent, high-quality creative output (100+ ads per month)
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Deep dive into audience insights & messaging refinement
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Weekly reporting & learnings to drive continuous improvement
The Result
📈 Scaling Profitably & Hitting Record Sales
Ivy City’s Meta account saw its strongest performance ever, recordbreaking peak season ad performance, and consistently maintaining a ROAS of 3+ on key launches—proving that a structured, data-driven creative strategy can drive real, sustainable growth.
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💰 Lower CAC & Higher Efficiency
By streamlining their ad testing framework, Ivy City’s CAC dropped from to the targeted amount, allowing them to scale profitably. The refined creative approach helped them maximize ad efficiency without simply increasing spend.
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🎯 High-Impact Creative That Converts
With 100's of high-performing ads shipped per month, we uncovered winners that continued driving results for 6+ months—a major shift from the inconsistent performance they faced before.
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🚀 A Paid Social Strategy Built to Last
Through rapid iterations, strategic testing, and weekly insights, Ivy City’s ad account is now stronger than ever, proving that the right creative approach is the key to sustainable paid social success.
Kendra Steffenson,
Vice President & CFO
Ivy City Co.
Sarah has a deep understanding of creative strategy, ensuring our content was not only engaging but also highly effective in driving results. Her data-driven approach helped us maximize our ad spend and significantly improve campaign performance. She brought fresh, innovative ideas to us in a collaborative way. Beyond her incredible talent, what truly set Sarah apart was her collaboration and communication with our team. It always felt like she was an extension of our team, making the entire process seamless and enjoyable. What a pleasure it was to work with Sarah!